Global Portable Generator Market Growth 2023-2029

A portable generator is a gas or diesel-powered device which provides temporary electrical power. The engine turns a small turbine, which in turn creates usable electricity up to a certain level of wattage. Users can plug electrical appliance or tools directly into the generator's sockets or the generator can be professionally wired into the sub-panel of a home.

LPI (LP Information)' newest research report, the “Portable Generator Industry Forecast” looks at past sales and reviews total world Portable Generator sales in 2022, providing a comprehensive analysis by region and market sector of projected Portable Generator sales for 2023 through 2029. With Portable Generator sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Portable Generator industry.

This Insight Report provides a comprehensive analysis of the global Portable Generator landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Portable Generator portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms' unique position in an accelerating global Portable Generator market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Portable Generator and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Portable Generator.

The global Portable Generator market size is projected to grow from US$ 3012.5 million in 2022 to US$ 4987.9 million in 2029; it is expected to grow at a CAGR of 4987.9 from 2023 to 2029.

Global Portable Generator key players include Honda Power, Generac, Briggs & Stratton, Yamaha, United Power Technology etc. Global top five manufacturers hold a share over 65%. 
North America is the largest market, with a share over 35%, followed by China and Europe, both have a share over 30% percent. 
In terms of product, Gasoline Type is the largest segment, with a share over 70%. And in terms of application, the largest application is Residential followed by Commercial and Industrial.

This report presents a comprehensive overview, market shares, and growth opportunities of Portable Generator market by product type, application, key manufacturers and key regions and countries.

Market Segmentation:
Segmentation by type
    Diesel Type
    Gasoline Type
    Gas Type
    Other Types

Segmentation by application
    Residential
    Commercial
    Industrial

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    Honda Power
    Generac
    Briggs & Stratton
    Yamaha
    United Power Technology
    Champion
    Wacker Neuson
    Hyundai Power
    KOHLER
    TTI
    Sawafuji
    Honeywell
    Eaton
    HGI
    Pramac
    Mi-T-M
    Scott's

Key Questions Addressed in this Report
What is the 10-year outlook for the global Portable Generator market?
What factors are driving Portable Generator market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Portable Generator market opportunities vary by end market size?
How does Portable Generator break out type, application?
What are the influences of COVID-19 and Russia-Ukraine war?

List of Tables
    Table 1. Portable Generator Annual Sales CAGR by Geographic Region (2018, 2022 & 2029) & ($ millions)
    Table 2. Portable Generator Annual Sales CAGR by Country/Region (2018, 2022 & 2029) & ($ millions)
    Table 3. Major Players of Diesel Type
    Table 4. Major Players of Gasoline Type
    Table 5. Major Players of Gas Type
    Table 6. Major Players of Other Types
    Table 7. Global Portable Generator Sales by Type (2018-2023) & (K Units)
    Table 8. Global Portable Generator Sales Market Share by Type (2018-2023)
    Table 9. Global Portable Generator Revenue by Type (2018-2023) & ($ million)
    Table 10. Global Portable Generator Revenue Market Share by Type (2018-2023)
    Table 11. Global Portable Generator Sale Price by Type (2018-2023) & (USD/Unit)
    Table 12. Global Portable Generator Sales by Application (2018-2023) & (K Units)
    Table 13. Global Portable Generator Sales Market Share by Application (2018-2023)
    Table 14. Global Portable Generator Revenue by Application (2018-2023)
    Table 15. Global Portable Generator Revenue Market Share by Application (2018-2023)
    Table 16. Global Portable Generator Sale Price by Application (2018-2023) & (USD/Unit)
    Table 17. Global Portable Generator Sales by Company (2018-2023) & (K Units)
    Table 18. Global Portable Generator Sales Market Share by Company (2018-2023)
    Table 19. Global Portable Generator Revenue by Company (2018-2023) ($ Millions)
    Table 20. Global Portable Generator Revenue Market Share by Company (2018-2023)
    Table 21. Global Portable Generator Sale Price by Company (2018-2023) & (USD/Unit)
    Table 22. Key Manufacturers Portable Generator Producing Area Distribution and Sales Area
    Table 23. Players Portable Generator Products Offered
    Table 24. Portable Generator Concentration Ratio (CR3, CR5 and CR10) & (2018-2023)
    Table 25. New Products and Potential Entrants
    Table 26. Mergers & Acquisitions, Expansion
    Table 27. Global Portable Generator Sales by Geographic Region (2018-2023) & (K Units)
    Table 28. Global Portable Generator Sales Market Share Geographic Region (2018-2023)
    Table 29. Global Portable Generator Revenue by Geographic Region (2018-2023) & ($ millions)
    Table 30. Global Portable Generator Revenue Market Share by Geographic Region (2018-2023)
    Table 31. Global Portable Generator Sales by Country/Region (2018-2023) & (K Units)
    Table 32. Global Portable Generator Sales Market Share by Country/Region (2018-2023)
    Table 33. Global Portable Generator Revenue by Country/Region (2018-2023) & ($ millions)
    Table 34. Global Portable Generator Revenue Market Share by Country/Region (2018-2023)
    Table 35. Americas Portable Generator Sales by Country (2018-2023) & (K Units)
    Table 36. Americas Portable Generator Sales Market Share by Country (2018-2023)
    Table 37. Americas Portable Generator Revenue by Country (2018-2023) & ($ Millions)
    Table 38. Americas Portable Generator Revenue Market Share by Country (2018-2023)
    Table 39. Americas Portable Generator Sales by Type (2018-2023) & (K Units)
    Table 40. Americas Portable Generator Sales by Application (2018-2023) & (K Units)
    Table 41. APAC Portable Generator Sales by Region (2018-2023) & (K Units)
    Table 42. APAC Portable Generator Sales Market Share by Region (2018-2023)
    Table 43. APAC Portable Generator Revenue by Region (2018-2023) & ($ Millions)
    Table 44. APAC Portable Generator Revenue Market Share by Region (2018-2023)
    Table 45. APAC Portable Generator Sales by Type (2018-2023) & (K Units)
    Table 46. APAC Portable Generator Sales by Application (2018-2023) & (K Units)
    Table 47. Europe Portable Generator Sales by Country (2018-2023) & (K Units)
    Table 48. Europe Portable Generator Sales Market Share by Country (2018-2023)
    Table 49. Europe Portable Generator Revenue by Country (2018-2023) & ($ Millions)
    Table 50. Europe Portable Generator Revenue Market Share by Country (2018-2023)
    Table 51. Europe Portable Generator Sales by Type (2018-2023) & (K Units)
    Table 52. Europe Portable Generator Sales by Application (2018-2023) & (K Units)
    Table 53. Middle East & Africa Portable Generator Sales by Country (2018-2023) & (K Units)
    Table 54. Middle East & Africa Portable Generator Sales Market Share by Country (2018-2023)
    Table 55. Middle East & Africa Portable Generator Revenue by Country (2018-2023) & ($ Millions)
    Table 56. Middle East & Africa Portable Generator Revenue Market Share by Country (2018-2023)
    Table 57. Middle East & Africa Portable Generator Sales by Type (2018-2023) & (K Units)
    Table 58. Middle East & Africa Portable Generator Sales by Application (2018-2023) & (K Units)
    Table 59. Key Market Drivers & Growth Opportunities of Portable Generator
    Table 60. Key Market Challenges & Risks of Portable Generator
    Table 61. Key Industry Trends of Portable Generator
    Table 62. Portable Generator Raw Material
    Table 63. Key Suppliers of Raw Materials
    Table 64. Portable Generator Distributors List
    Table 65. Portable Generator Customer List
    Table 66. Global Portable Generator Sales Forecast by Region (2024-2029) & (K Units)
    Table 67. Global Portable Generator Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 68. Americas Portable Generator Sales Forecast by Country (2024-2029) & (K Units)
    Table 69. Americas Portable Generator Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 70. APAC Portable Generator Sales Forecast by Region (2024-2029) & (K Units)
    Table 71. APAC Portable Generator Revenue Forecast by Region (2024-2029) & ($ millions)
    Table 72. Europe Portable Generator Sales Forecast by Country (2024-2029) & (K Units)
    Table 73. Europe Portable Generator Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 74. Middle East & Africa Portable Generator Sales Forecast by Country (2024-2029) & (K Units)
    Table 75. Middle East & Africa Portable Generator Revenue Forecast by Country (2024-2029) & ($ millions)
    Table 76. Global Portable Generator Sales Forecast by Type (2024-2029) & (K Units)
    Table 77. Global Portable Generator Revenue Forecast by Type (2024-2029) & ($ Millions)
    Table 78. Global Portable Generator Sales Forecast by Application (2024-2029) & (K Units)
    Table 79. Global Portable Generator Revenue Forecast by Application (2024-2029) & ($ Millions)
    Table 80. Honda Power Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 81. Honda Power Portable Generator Product Portfolios and Specifications
    Table 82. Honda Power Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 83. Honda Power Main Business
    Table 84. Honda Power Latest Developments
    Table 85. Generac Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 86. Generac Portable Generator Product Portfolios and Specifications
    Table 87. Generac Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 88. Generac Main Business
    Table 89. Generac Latest Developments
    Table 90. Briggs & Stratton Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 91. Briggs & Stratton Portable Generator Product Portfolios and Specifications
    Table 92. Briggs & Stratton Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 93. Briggs & Stratton Main Business
    Table 94. Briggs & Stratton Latest Developments
    Table 95. Yamaha Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 96. Yamaha Portable Generator Product Portfolios and Specifications
    Table 97. Yamaha Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 98. Yamaha Main Business
    Table 99. Yamaha Latest Developments
    Table 100. United Power Technology Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 101. United Power Technology Portable Generator Product Portfolios and Specifications
    Table 102. United Power Technology Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 103. United Power Technology Main Business
    Table 104. United Power Technology Latest Developments
    Table 105. Champion Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 106. Champion Portable Generator Product Portfolios and Specifications
    Table 107. Champion Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 108. Champion Main Business
    Table 109. Champion Latest Developments
    Table 110. Wacker Neuson Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 111. Wacker Neuson Portable Generator Product Portfolios and Specifications
    Table 112. Wacker Neuson Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 113. Wacker Neuson Main Business
    Table 114. Wacker Neuson Latest Developments
    Table 115. Hyundai Power Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 116. Hyundai Power Portable Generator Product Portfolios and Specifications
    Table 117. Hyundai Power Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 118. Hyundai Power Main Business
    Table 119. Hyundai Power Latest Developments
    Table 120. KOHLER Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 121. KOHLER Portable Generator Product Portfolios and Specifications
    Table 122. KOHLER Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 123. KOHLER Main Business
    Table 124. KOHLER Latest Developments
    Table 125. TTI Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 126. TTI Portable Generator Product Portfolios and Specifications
    Table 127. TTI Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 128. TTI Main Business
    Table 129. TTI Latest Developments
    Table 130. Sawafuji Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 131. Sawafuji Portable Generator Product Portfolios and Specifications
    Table 132. Sawafuji Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 133. Sawafuji Main Business
    Table 134. Sawafuji Latest Developments
    Table 135. Honeywell Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 136. Honeywell Portable Generator Product Portfolios and Specifications
    Table 137. Honeywell Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 138. Honeywell Main Business
    Table 139. Honeywell Latest Developments
    Table 140. Eaton Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 141. Eaton Portable Generator Product Portfolios and Specifications
    Table 142. Eaton Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 143. Eaton Main Business
    Table 144. Eaton Latest Developments
    Table 145. HGI Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 146. HGI Portable Generator Product Portfolios and Specifications
    Table 147. HGI Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 148. HGI Main Business
    Table 149. HGI Latest Developments
    Table 150. Pramac Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 151. Pramac Portable Generator Product Portfolios and Specifications
    Table 152. Pramac Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 153. Pramac Main Business
    Table 154. Pramac Latest Developments
    Table 155. Mi-T-M Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 156. Mi-T-M Portable Generator Product Portfolios and Specifications
    Table 157. Mi-T-M Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 158. Mi-T-M Main Business
    Table 159. Mi-T-M Latest Developments
    Table 160. Scott's Basic Information, Portable Generator Manufacturing Base, Sales Area and Its Competitors
    Table 161. Scott's Portable Generator Product Portfolios and Specifications
    Table 162. Scott's Portable Generator Sales (K Units), Revenue ($ Million), Price (USD/Unit) and Gross Margin (2018-2023)
    Table 163. Scott's Main Business
    Table 164. Scott's Latest Developments
List of Figures
    Figure 1. Picture of Portable Generator
    Figure 2. Portable Generator Report Years Considered
    Figure 3. Research Objectives
    Figure 4. Research Methodology
    Figure 5. Research Process and Data Source
    Figure 6. Global Portable Generator Sales Growth Rate 2018-2029 (K Units)
    Figure 7. Global Portable Generator Revenue Growth Rate 2018-2029 ($ Millions)
    Figure 8. Portable Generator Sales by Region (2018, 2022 & 2029) & ($ Millions)
    Figure 9. Product Picture of Diesel Type
    Figure 10. Product Picture of Gasoline Type
    Figure 11. Product Picture of Gas Type
    Figure 12. Product Picture of Other Types
    Figure 13. Global Portable Generator Sales Market Share by Type in 2022
    Figure 14. Global Portable Generator Revenue Market Share by Type (2018-2023)
    Figure 15. Portable Generator Consumed in Residential
    Figure 16. Global Portable Generator Market: Residential (2018-2023) & (K Units)
    Figure 17. Portable Generator Consumed in Commercial
    Figure 18. Global Portable Generator Market: Commercial (2018-2023) & (K Units)
    Figure 19. Portable Generator Consumed in Industrial
    Figure 20. Global Portable Generator Market: Industrial (2018-2023) & (K Units)
    Figure 21. Global Portable Generator Sales Market Share by Application (2022)
    Figure 22. Global Portable Generator Revenue Market Share by Application in 2022
    Figure 23. Portable Generator Sales Market by Company in 2022 (K Units)
    Figure 24. Global Portable Generator Sales Market Share by Company in 2022
    Figure 25. Portable Generator Revenue Market by Company in 2022 ($ Million)
    Figure 26. Global Portable Generator Revenue Market Share by Company in 2022
    Figure 27. Global Portable Generator Sales Market Share by Geographic Region (2018-2023)
    Figure 28. Global Portable Generator Revenue Market Share by Geographic Region in 2022
    Figure 29. Americas Portable Generator Sales 2018-2023 (K Units)
    Figure 30. Americas Portable Generator Revenue 2018-2023 ($ Millions)
    Figure 31. APAC Portable Generator Sales 2018-2023 (K Units)
    Figure 32. APAC Portable Generator Revenue 2018-2023 ($ Millions)
    Figure 33. Europe Portable Generator Sales 2018-2023 (K Units)
    Figure 34. Europe Portable Generator Revenue 2018-2023 ($ Millions)
    Figure 35. Middle East & Africa Portable Generator Sales 2018-2023 (K Units)
    Figure 36. Middle East & Africa Portable Generator Revenue 2018-2023 ($ Millions)
    Figure 37. Americas Portable Generator Sales Market Share by Country in 2022
    Figure 38. Americas Portable Generator Revenue Market Share by Country in 2022
    Figure 39. Americas Portable Generator Sales Market Share by Type (2018-2023)
    Figure 40. Americas Portable Generator Sales Market Share by Application (2018-2023)
    Figure 41. United States Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 42. Canada Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 43. Mexico Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 44. Brazil Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 45. APAC Portable Generator Sales Market Share by Region in 2022
    Figure 46. APAC Portable Generator Revenue Market Share by Regions in 2022
    Figure 47. APAC Portable Generator Sales Market Share by Type (2018-2023)
    Figure 48. APAC Portable Generator Sales Market Share by Application (2018-2023)
    Figure 49. China Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 50. Japan Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 51. South Korea Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 52. Southeast Asia Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 53. India Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 54. Australia Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 55. China Taiwan Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 56. Europe Portable Generator Sales Market Share by Country in 2022
    Figure 57. Europe Portable Generator Revenue Market Share by Country in 2022
    Figure 58. Europe Portable Generator Sales Market Share by Type (2018-2023)
    Figure 59. Europe Portable Generator Sales Market Share by Application (2018-2023)
    Figure 60. Germany Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 61. France Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 62. UK Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 63. Italy Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 64. Russia Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 65. Middle East & Africa Portable Generator Sales Market Share by Country in 2022
    Figure 66. Middle East & Africa Portable Generator Revenue Market Share by Country in 2022
    Figure 67. Middle East & Africa Portable Generator Sales Market Share by Type (2018-2023)
    Figure 68. Middle East & Africa Portable Generator Sales Market Share by Application (2018-2023)
    Figure 69. Egypt Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 70. South Africa Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 71. Israel Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 72. Turkey Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 73. GCC Country Portable Generator Revenue Growth 2018-2023 ($ Millions)
    Figure 74. Manufacturing Cost Structure Analysis of Portable Generator in 2022
    Figure 75. Manufacturing Process Analysis of Portable Generator
    Figure 76. Industry Chain Structure of Portable Generator
    Figure 77. Channels of Distribution
    Figure 78. Global Portable Generator Sales Market Forecast by Region (2024-2029)
    Figure 79. Global Portable Generator Revenue Market Share Forecast by Region (2024-2029)
    Figure 80. Global Portable Generator Sales Market Share Forecast by Type (2024-2029)
    Figure 81. Global Portable Generator Revenue Market Share Forecast by Type (2024-2029)
    Figure 82. Global Portable Generator Sales Market Share Forecast by Application (2024-2029)
    Figure 83. Global Portable Generator Revenue Market Share Forecast by Application (2024-2029)

Honda Power
Generac
Briggs & Stratton
Yamaha
United Power Technology
Champion
Wacker Neuson
Hyundai Power
KOHLER
TTI
Sawafuji
Honeywell
Eaton
HGI
Pramac
Mi-T-M
Scott's

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape