Global Marketing Analytics Software Market Growth (Status and Outlook) 2023-2029

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

LPI (LP Information)' newest research report, the “Marketing Analytics Software Industry Forecast” looks at past sales and reviews total world Marketing Analytics Software sales in 2022, providing a comprehensive analysis by region and market sector of projected Marketing Analytics Software sales for 2023 through 2029. With Marketing Analytics Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Marketing Analytics Software industry.

This Insight Report provides a comprehensive analysis of the global Marketing Analytics Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Marketing Analytics Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Marketing Analytics Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Marketing Analytics Software and breaks down the forecast by end user, by vertical industry, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Marketing Analytics Software.

The global Marketing Analytics Software market size is projected to grow from US$ 2894.8 million in 2022 to US$ 6197 million in 2029; it is expected to grow at a CAGR of 11.5% from 2023 to 2029.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.

France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. 
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

This report presents a comprehensive overview, market shares, and growth opportunities of Marketing Analytics Software market by product type, application, key players and key regions and countries.

Market Segmentation:
Segmentation by end user
    SMEs
    Large Enterprises

Segmentation by vertical industry
    Retail & eCommerce
    Banking & Insurance
    Media & Entertaiment
    Travel & Hospitality
    Education
    Others

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    HubSpot
    Semrush
    Looker Data Sciences (Google)
    Insider.
    LeadsRx
    SharpSpring
    OWOX BI
    Whatagraph BV
    Pathmatics (Sensor Tower)
    MoEngage
    Emarsys (SAP)
    SALESmanago
    CleverTap
    Act-On Software
    TapClicks
    Ometria
    Adverity
    Optimove
    Funnel

List of Tables
    Table 1. Marketing Analytics Software Market Size CAGR by Region (2018 VS 2022 VS 2029) & ($ Millions)
    Table 2. Major Players of SMEs
    Table 3. Major Players of Large Enterprises
    Table 4. Marketing Analytics Software Market Size CAGR by End User (2018 VS 2022 VS 2029) & ($ Millions)
    Table 5. Global Marketing Analytics Software Market Size by End User (2018-2023) & ($ Millions)
    Table 6. Global Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Table 7. Marketing Analytics Software Market Size CAGR by Vertical Industry (2018 VS 2022 VS 2029) & ($ Millions)
    Table 8. Global Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & ($ Millions)
    Table 9. Global Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Table 10. Global Marketing Analytics Software Revenue by Players (2018-2023) & ($ Millions)
    Table 11. Global Marketing Analytics Software Revenue Market Share by Player (2018-2023)
    Table 12. Marketing Analytics Software Key Players Head office and Products Offered
    Table 13. Marketing Analytics Software Concentration Ratio (CR3, CR5 and CR10) & (2021-2023)
    Table 14. New Products and Potential Entrants
    Table 15. Mergers & Acquisitions, Expansion
    Table 16. Global Marketing Analytics Software Market Size by Regions 2018-2023 & ($ Millions)
    Table 17. Global Marketing Analytics Software Market Size Market Share by Regions (2018-2023)
    Table 18. Global Marketing Analytics Software Revenue by Country/Region (2018-2023) & ($ millions)
    Table 19. Global Marketing Analytics Software Revenue Market Share by Country/Region (2018-2023)
    Table 20. Americas Marketing Analytics Software Market Size by Country (2018-2023) & ($ Millions)
    Table 21. Americas Marketing Analytics Software Market Size Market Share by Country (2018-2023)
    Table 22. Americas Marketing Analytics Software Market Size by End User (2018-2023) & ($ Millions)
    Table 23. Americas Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Table 24. Americas Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & ($ Millions)
    Table 25. Americas Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Table 26. APAC Marketing Analytics Software Market Size by Region (2018-2023) & ($ Millions)
    Table 27. APAC Marketing Analytics Software Market Size Market Share by Region (2018-2023)
    Table 28. APAC Marketing Analytics Software Market Size by End User (2018-2023) & ($ Millions)
    Table 29. APAC Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Table 30. APAC Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & ($ Millions)
    Table 31. APAC Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Table 32. Europe Marketing Analytics Software Market Size by Country (2018-2023) & ($ Millions)
    Table 33. Europe Marketing Analytics Software Market Size Market Share by Country (2018-2023)
    Table 34. Europe Marketing Analytics Software Market Size by End User (2018-2023) & ($ Millions)
    Table 35. Europe Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Table 36. Europe Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & ($ Millions)
    Table 37. Europe Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Table 38. Middle East & Africa Marketing Analytics Software Market Size by Region (2018-2023) & ($ Millions)
    Table 39. Middle East & Africa Marketing Analytics Software Market Size Market Share by Region (2018-2023)
    Table 40. Middle East & Africa Marketing Analytics Software Market Size by End User (2018-2023) & ($ Millions)
    Table 41. Middle East & Africa Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Table 42. Middle East & Africa Marketing Analytics Software Market Size by Vertical Industry (2018-2023) & ($ Millions)
    Table 43. Middle East & Africa Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Table 44. Key Market Drivers & Growth Opportunities of Marketing Analytics Software
    Table 45. Key Market Challenges & Risks of Marketing Analytics Software
    Table 46. Key Industry Trends of Marketing Analytics Software
    Table 47. Global Marketing Analytics Software Market Size Forecast by Regions (2024-2029) & ($ Millions)
    Table 48. Global Marketing Analytics Software Market Size Market Share Forecast by Regions (2024-2029)
    Table 49. Global Marketing Analytics Software Market Size Forecast by End User (2024-2029) & ($ Millions)
    Table 50. Global Marketing Analytics Software Market Size Forecast by Vertical Industry (2024-2029) & ($ Millions)
    Table 51. HubSpot Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 52. HubSpot Marketing Analytics Software Product Offered
    Table 53. HubSpot Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 54. HubSpot Main Business
    Table 55. HubSpot Latest Developments
    Table 56. Semrush Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 57. Semrush Marketing Analytics Software Product Offered
    Table 58. Semrush Main Business
    Table 59. Semrush Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 60. Semrush Latest Developments
    Table 61. Looker Data Sciences (Google) Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 62. Looker Data Sciences (Google) Marketing Analytics Software Product Offered
    Table 63. Looker Data Sciences (Google) Main Business
    Table 64. Looker Data Sciences (Google) Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 65. Looker Data Sciences (Google) Latest Developments
    Table 66. Insider. Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 67. Insider. Marketing Analytics Software Product Offered
    Table 68. Insider. Main Business
    Table 69. Insider. Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 70. Insider. Latest Developments
    Table 71. LeadsRx Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 72. LeadsRx Marketing Analytics Software Product Offered
    Table 73. LeadsRx Main Business
    Table 74. LeadsRx Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 75. LeadsRx Latest Developments
    Table 76. SharpSpring Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 77. SharpSpring Marketing Analytics Software Product Offered
    Table 78. SharpSpring Main Business
    Table 79. SharpSpring Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 80. SharpSpring Latest Developments
    Table 81. OWOX BI Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 82. OWOX BI Marketing Analytics Software Product Offered
    Table 83. OWOX BI Main Business
    Table 84. OWOX BI Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 85. OWOX BI Latest Developments
    Table 86. Whatagraph BV Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 87. Whatagraph BV Marketing Analytics Software Product Offered
    Table 88. Whatagraph BV Main Business
    Table 89. Whatagraph BV Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 90. Whatagraph BV Latest Developments
    Table 91. Pathmatics (Sensor Tower) Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 92. Pathmatics (Sensor Tower) Marketing Analytics Software Product Offered
    Table 93. Pathmatics (Sensor Tower) Main Business
    Table 94. Pathmatics (Sensor Tower) Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 95. Pathmatics (Sensor Tower) Latest Developments
    Table 96. MoEngage Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 97. MoEngage Marketing Analytics Software Product Offered
    Table 98. MoEngage Main Business
    Table 99. MoEngage Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 100. MoEngage Latest Developments
    Table 101. Emarsys (SAP) Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 102. Emarsys (SAP) Marketing Analytics Software Product Offered
    Table 103. Emarsys (SAP) Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 104. Emarsys (SAP) Main Business
    Table 105. Emarsys (SAP) Latest Developments
    Table 106. SALESmanago Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 107. SALESmanago Marketing Analytics Software Product Offered
    Table 108. SALESmanago Main Business
    Table 109. SALESmanago Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 110. SALESmanago Latest Developments
    Table 111. CleverTap Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 112. CleverTap Marketing Analytics Software Product Offered
    Table 113. CleverTap Main Business
    Table 114. CleverTap Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 115. CleverTap Latest Developments
    Table 116. Act-On Software Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 117. Act-On Software Marketing Analytics Software Product Offered
    Table 118. Act-On Software Main Business
    Table 119. Act-On Software Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 120. Act-On Software Latest Developments
    Table 121. TapClicks Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 122. TapClicks Marketing Analytics Software Product Offered
    Table 123. TapClicks Main Business
    Table 124. TapClicks Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 125. TapClicks Latest Developments
    Table 126. Ometria Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 127. Ometria Marketing Analytics Software Product Offered
    Table 128. Ometria Main Business
    Table 129. Ometria Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 130. Ometria Latest Developments
    Table 131. Adverity Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 132. Adverity Marketing Analytics Software Product Offered
    Table 133. Adverity Main Business
    Table 134. Adverity Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 135. Adverity Latest Developments
    Table 136. Optimove Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 137. Optimove Marketing Analytics Software Product Offered
    Table 138. Optimove Main Business
    Table 139. Optimove Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 140. Optimove Latest Developments
    Table 141. Funnel Details, Company Type, Marketing Analytics Software Area Served and Its Competitors
    Table 142. Funnel Marketing Analytics Software Product Offered
    Table 143. Funnel Main Business
    Table 144. Funnel Marketing Analytics Software Revenue ($ million), Gross Margin and Market Share (2018-2023)
    Table 145. Funnel Latest Developments
List of Figures
    Figure 1. Marketing Analytics Software Report Years Considered
    Figure 2. Research Objectives
    Figure 3. Research Methodology
    Figure 4. Research Process and Data Source
    Figure 5. Global Marketing Analytics Software Market Size Growth Rate 2018-2029 ($ Millions)
    Figure 6. Marketing Analytics Software Sales by Geographic Region (2018, 2022 & 2029) & ($ millions)
    Figure 7. Marketing Analytics Software Sales Market Share by Country/Region (2022)
    Figure 8. Marketing Analytics Software Sales Market Share by Country/Region (2018, 2022 & 2029)
    Figure 9. Global Marketing Analytics Software Market Size Market Share by End User in 2022
    Figure 10. Marketing Analytics Software in Retail & eCommerce
    Figure 11. Global Marketing Analytics Software Market: Retail & eCommerce (2018-2023) & ($ Millions)
    Figure 12. Marketing Analytics Software in Banking & Insurance
    Figure 13. Global Marketing Analytics Software Market: Banking & Insurance (2018-2023) & ($ Millions)
    Figure 14. Marketing Analytics Software in Media & Entertaiment
    Figure 15. Global Marketing Analytics Software Market: Media & Entertaiment (2018-2023) & ($ Millions)
    Figure 16. Marketing Analytics Software in Travel & Hospitality
    Figure 17. Global Marketing Analytics Software Market: Travel & Hospitality (2018-2023) & ($ Millions)
    Figure 18. Marketing Analytics Software in Education
    Figure 19. Global Marketing Analytics Software Market: Education (2018-2023) & ($ Millions)
    Figure 20. Marketing Analytics Software in Others
    Figure 21. Global Marketing Analytics Software Market: Others (2018-2023) & ($ Millions)
    Figure 22. Global Marketing Analytics Software Market Size Market Share by Vertical Industry in 2022
    Figure 23. Global Marketing Analytics Software Revenue Market Share by Player in 2022
    Figure 24. Global Marketing Analytics Software Market Size Market Share by Regions (2018-2023)
    Figure 25. Americas Marketing Analytics Software Market Size 2018-2023 ($ Millions)
    Figure 26. APAC Marketing Analytics Software Market Size 2018-2023 ($ Millions)
    Figure 27. Europe Marketing Analytics Software Market Size 2018-2023 ($ Millions)
    Figure 28. Middle East & Africa Marketing Analytics Software Market Size 2018-2023 ($ Millions)
    Figure 29. Americas Marketing Analytics Software Value Market Share by Country in 2022
    Figure 30. United States Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 31. Canada Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 32. Mexico Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 33. Brazil Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 34. APAC Marketing Analytics Software Market Size Market Share by Region in 2022
    Figure 35. APAC Marketing Analytics Software Market Size Market Share by End User in 2022
    Figure 36. APAC Marketing Analytics Software Market Size Market Share by Vertical Industry in 2022
    Figure 37. China Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 38. Japan Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 39. Korea Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 40. Southeast Asia Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 41. India Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 42. Australia Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 43. Europe Marketing Analytics Software Market Size Market Share by Country in 2022
    Figure 44. Europe Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Figure 45. Europe Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Figure 46. Germany Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 47. France Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 48. UK Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 49. Italy Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 50. Russia Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 51. Middle East & Africa Marketing Analytics Software Market Size Market Share by Region (2018-2023)
    Figure 52. Middle East & Africa Marketing Analytics Software Market Size Market Share by End User (2018-2023)
    Figure 53. Middle East & Africa Marketing Analytics Software Market Size Market Share by Vertical Industry (2018-2023)
    Figure 54. Egypt Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 55. South Africa Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 56. Israel Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 57. Turkey Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 58. GCC Country Marketing Analytics Software Market Size Growth 2018-2023 ($ Millions)
    Figure 59. Americas Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 60. APAC Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 61. Europe Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 62. Middle East & Africa Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 63. United States Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 64. Canada Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 65. Mexico Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 66. Brazil Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 67. China Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 68. Japan Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 69. Korea Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 70. Southeast Asia Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 71. India Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 72. Australia Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 73. Germany Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 74. France Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 75. UK Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 76. Italy Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 77. Russia Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 78. Spain Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 79. Egypt Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 80. South Africa Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 81. Israel Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 82. Turkey Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 83. GCC Countries Marketing Analytics Software Market Size 2024-2029 ($ Millions)
    Figure 84. Global Marketing Analytics Software Market Size Market Share Forecast by End User (2024-2029)
    Figure 85. Global Marketing Analytics Software Market Size Market Share Forecast by Vertical Industry (2024-2029)

HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel

LP Information presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

• Primary Source
  Players/Suppliers
  Industry Experts
  Distributors/Traders
  Opinion Leaders
  Front-line Staff
  Marketing Executives

  Secondary Source
  Journals and Periodicals
  Government Bodies
  Annual Reports
  Presentations
  Paid Databases
  LPI Internal Repository

• Data Synthesis
  Information Gathering
  Collation of Data
  Estimation of Key Figures
  Analysis of Derived Insights

  Data Validation
  Triangulation with Data Models
  Reference Against Proprietary
  Databases
  Corroboration with Industry Experts

• Qualitative Analysis
  Market drivers
  Market challenges
  Market trends
  Five forces analysis

  Qualitative Analysis
  Market size and forecast
  Market segmentation
  Geographical insights
  Competitive landscape