Global Marketing Analytics Software Market Growth (Status and Outlook) 2023-2029

Global Marketing Analytics Software Market Growth (Status and Outlook) 2023-2029

Product Code:464026

Published Date: Feb 08,2023

Pages: 114

Region: Global

Category: Service & Software

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Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.

Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.

LPI (LP Information)' newest research report, the “Marketing Analytics Software Industry Forecast” looks at past sales and reviews total world Marketing Analytics Software sales in 2022, providing a comprehensive analysis by region and market sector of projected Marketing Analytics Software sales for 2023 through 2029. With Marketing Analytics Software sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Marketing Analytics Software industry.

This Insight Report provides a comprehensive analysis of the global Marketing Analytics Software landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Marketing Analytics Software portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Marketing Analytics Software market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Marketing Analytics Software and breaks down the forecast by end user, by vertical industry, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Marketing Analytics Software.

The global Marketing Analytics Software market size is projected to grow from US$ 2894.8 million in 2022 to US$ 6197 million in 2029; it is expected to grow at a CAGR of 11.5% from 2023 to 2029.

In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.

France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. 
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.

This report presents a comprehensive overview, market shares, and growth opportunities of Marketing Analytics Software market by product type, application, key players and key regions and countries.

Market Segmentation:
Segmentation by end user
    SMEs
    Large Enterprises

Segmentation by vertical industry
    Retail & eCommerce
    Banking & Insurance
    Media & Entertaiment
    Travel & Hospitality
    Education
    Others

This report also splits the market by region:
    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
    HubSpot
    Semrush
    Looker Data Sciences (Google)
    Insider.
    LeadsRx
    SharpSpring
    OWOX BI
    Whatagraph BV
    Pathmatics (Sensor Tower)
    MoEngage
    Emarsys (SAP)
    SALESmanago
    CleverTap
    Act-On Software
    TapClicks
    Ometria
    Adverity
    Optimove
    Funnel